Building data capabilities that evolve with the business—from foundational systems to AI-powered insights. Empowering teams to make smarter, faster decisions with infrastructure, tools, and training tailored to their strategic goals.
Business Transformation
Driving change with clarity—connecting strategy, structure, and execution to shape future-ready organisations.
“Why don’t we just do what our competitors are doing?” It sounds like strategy — but it’s usually panic dressed up as logic. In this breakdown, we unpack why copycat moves fail, how brands like Adobe got it right, and what smart benchmarking actually looks like. If your team’s ever been tempted to follow without thinking — read this before you lose your brand voice chasing someone else’s.
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